Africa, Docu series, Rally

Africa Rally

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Introduction

The Africa Rally is a thrilling expedition across the diverse landscapes of Africa, championed by the passionate Advanced Research Team.

This adventurous journey, which has been running for over a decade, showcases the essence of exploration without the need for state-of-the-art vehicles.

Location

Africa

When

June 24

Presenter

Tory Belleci

Co-presenter

Billy Ward

Broadcast

20%

Beats

4x Part Mini Docuseries

Part 1 - Building the vehicle

Tory's adventure in South Africa begins with a bumpy landing that signals the start of an extraordinary journey.
With just two days to prepare, Tory navigates bustling markets and hidden garages, on a quest to find the perfect classic car for the rally of a lifetime. That's when Tory's unexpected co-driver, Billy, arrives from the UK.
The rally rules add a twist to their journey – the car must be older than the people driving it, a rule that Billy, pushing 70, embodies. Now the pressure is really on! Together, Tory and Billy discover an old classic car, its aged charm whispering promises of adventure. Sealing the deal, they rush to transport their newfound gem to the workshop, where the real challenge begins.

In the next 48 hours, the workshop becomes a blur of welding sparks and clanking wrenches as Tory and Billy transform the weathered classic into a rally-ready beast. The pressure intensifies, but their camaraderie becomes the driving force behind their shared mission. As the sun dips below the horizon on the eve of the rally, Tory and Billy stand back, their creation gleaming in the workshop's harsh light. The Rally awaits, a testament to unforeseen challenges, the indomitable spirit of Tory and Billy, and the extraordinary adventure that transcends the boundaries of age and showcases the power of collaboration. Ready to conquer every winding road and dusty trail that lies ahead, they set the stage for an epic journey.

Part 2 - Race time

With the roar of their rally-ready classic echoing at the start line, Tory and his co-driver, Billy, catapult into the heart of an international spectacle, joining 50 classic cars from diverse corners of the globe. Leaving the iconic skyline of Cape Town in their wake, the real adventure takes flight as they embark on a winding odyssey through eight countries. The journey unfolds like a tapestry of stories, each country revealing unique tales, vibrant cultures, and awe-inspiring vistas. Buckle up for a riveting ride through the untamed beauty of Botswana, where dusty trails and hidden wonders lay the groundwork for the first captivating stop. Zimbabwe follows, with its rich history and resilient spirit intertwining with the rally's pulse. Each stop becomes a story beat, a chapter in Tory and Billy's international escapade, promising not only the thrill of the open road but also a myriad of captivating encounters that will shape their epic journey through continents.

Part 3 - The Adventure

In the tapestry of their adventure, Tory and Billy face a cascade of challenges, each one evolving into a distinctive story enriched by the support of the locals they meet. The journey propels them through a dynamic landscape, where they dive headfirst into the vibrant world of wildlife, diverse cultures, and historical wonders, encapsulating the true essence of adventure. As the expedition unfolds, moving beyond Zimbabwe becomes a turning point. Tory and Billy navigate through the beating heart of Zambia, where life's rhythmic pulse echoes through the landscape. Mozambique then unfurls its secrets, inviting the duo to uncover hidden gems along coastal wonders and vibrant markets. Malawi, with its natural splendor and cultural tapestry, provides an enchanting setting for the next chapter of their journey. Each destination becomes a pivotal story beat, revealing the unique characteristics of the places visited and the colorful array of individuals they encounter. The ongoing collaboration with locals weaves through the narrative, transforming the expedition into more than just a personal odyssey—it becomes a shared tale that forges deep connections with the communities and landscapes etched into their journey.

Part 4 - The final challenge and finish line

As the finish line in Kenya beckons, promising a celebration to cap off their epic journey, Tory and Billy brace themselves for the most challenging roads yet, the incredible immersion in African life and profound cultural immersion, has led them to this pivotal moment. Navigating through the heart of Tanzania, Tory and Billy find themselves tested by terrains that demand their utmost skill and determination. The culmination of their journey intensifies the reflective mood as Tory nears the end. Against the backdrop of the impending finish line party, he's poised to look back on the countless stories etched into the tapestry of their adventure—a journey that transcends the physical landscapes to encompass the indomitable spirit of exploration and the enduring connections forged along the way. The final stretch becomes not just a challenging road but a symbolic pathway to introspection, celebration, and the realization that every winding mile has been a stepping stone in an unforgettable odyssey.

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Marrakesh, Morocco - 31 December 2017: Camels and people going in desert

Immersive

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Adventurous

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Insightful

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Entertaining

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Unconventional

Audience

Typical core traits and interests of our audience

Adventure Travel Automotive Wanderlust Culture Environment Overlanding Off-road Sustainability Expedition

Age Range: Broad Appeal

The audience spans from young adults to those over 50, indicating the universal appeal of adventure, appealing across various life stages with a mix of thrill-seeking and cultural exploration.

Distribution: Inclusive

With a 60/40 male/female ratio, the content engages a diverse audience, reflecting the brand's aim for wide appeal across gender lines, promoting adventures and stories that resonate with all.

Interests: Varied and Vibrant

Audience interests cover Travel, Environment, Adventure, Culture, Lifestyle, Automotive, Survival, and Outdoors, highlighting a collective appreciation for the natural world and adventurous spirit.

Reach: Global Community

A global audience from North America to Australia showcases the universal allure of adventure, connecting diverse cultures through shared experiences.

Tech: Digitally Connected

Highly tech-savvy viewers use digital platforms to engage with content, blending a love for adventure with digital connectivity for immersive experiences.

Environment and Culture

A strong interest in environmental stewardship and cultural immersion reflects a deeper connection to the adventures, valuing sustainability and cultural respect.

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Distribution

Acquisition for distribution across streaming and VOD. Supported through BTS and digital content portfolio across social media and partner channels.

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Sponsorship packages

Check out our sponsorship packages. Get involved!

Adventurer

- Vehicle Logo

- 2 Social Posts

- Product demo Video (2 min)

- Blog Mention

- Digital Presence

Path Pioneer

- Enhanced Vehicle Logo

- 4 Social Posts

- 2 Product demo Videos

- Custom Advert (2 min)

- Story Feature

Trailblazer

- Exclusive Vehicle Logo

- 8 Social Posts

- 3 Product Videos (2 min each)

- Live Event Feature

- Prime Content Mention

Channel Sponsor

- All-Access Branding

- Series Sponsorship

- Custom Social Campaign

- Hero Product Showcase

- Exclusive Event Access

Approach

This documentary goes beyond traditional car shows, exploring human stories and cultural diversity across sub-Saharan Africa. It highlights interactions with various communities, environmental resilience, and the beauty of nature, all through the backdrop of a classic car journey. It's a celebration of people, culture, and our planet, offering a fresh and deep perspective on adventure and exploration.

Date:

February 18, 2022

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